a. Project Definition
RESEARCH - Before taking any steps toward
a design, the Design Site team learns everything they can
about the client's business, products and services, current
position, and how the organization wants to be perceived.
STRATEGY - We then create a set of strategic
guidelines for the project, including its purpose, scope,
technical and budgetary requirements, and steps for implementation.
b. Concept Development
EXPLORATION - The design team uses the information
gained in the project-definition stage to generate multiple
concepts in the form of pencil and computer-generated sketches,
ranging from traditional to highly experimental.
INTERNAL REVIEW - These initial ideas go
through multiple rounds of evaluation internally. When we
have refined several ideas to the point where we are satisfied,
the those concepts and the process used to arrive at them
are presented to the client. The client then chooses among
them, and further polishing is done as needed.
REFINEMENT - Once a concept has been selected
for development, we work closely with the client to refine
the typography, define the illustration style, and settle
on the method of execution, such as choosing original or stock
photography to define the brand. At this stage, we also consider
how the concept can be expanded to other pieces of the program.
c. Strategy Implementation
METHODOLOGY - After refinements to the design
have been made, we are ready to complete a plan for extending
it to all collateral, website, advertising, and so forth.
Colors are chosen and guidelines for typography and logo treatment
PRODUCTION - In this stage, the Design Site
team meets with printers and fabricators to establish the
schedule of expected deliverables, confirming all dates with
both client and printer. We create high-resolution files and
deliver all final files in the appropriate format - either
electronically or as film separations with DuPont WaterProof
proofs and bluelines. In addition, a Design Site team member
always attends the press check to assure that quality expectations
d. Ongoing Support
ARCHIVING - We keep two copies of all electronic
files for every job on CD. One disc is stored off-site for